Less than two months from the national launch of a buzzworthy new value brand from healthy foods icon Whole Foods Market, we were asked to create a campaign and marketing plan to simultaneously introduce the brand as well as the brick-and-mortar stores in Silver Lake, Lake Oswego, Bellevue, and Cedar Park, Tx.
 
This consisted of a split creative approach with a lifestyle campaign to launch the brand, and a quirky animated campaign to launch and maintain the stores and provide easily repurposed templates and base materials.
 
My role as design and production lead encompassed taking the initial concepts and extending them through various surfaces from outdoor to digital through final deliverables.